Our Story

i Think So you'll love it here.

ITS started in Auckland with a simple idea: beautiful little details shouldn't cost a fortune.

We print the letters and tie every knot on our personalised keychains by hand. Alongside them, we hand-pick bag charms, Miyuki bracelets, phone straps and little luxuries we love. Every order is checked twice and gift-wrapped before it leaves.

The name is our answer whenever someone asks, "Is it really that price?" i Think So.

Knotted by hand

Every personalised keychain is printed and knotted by us in Auckland.

Hand-picked

Every charm, bracelet and strap is chosen for the little details.

Priced like a treat

We keep it small and direct, so the price stays surprisingly sweet.